While Americans spend over five hours daily checking their emails, they only open half (53 percent) of the emails they receive and only find 31 percent of the emails they receive actually useful. Every minute, 21.1 million text messages are sent, and nearly 200 million emails are sent. Today’s consumers are bombarded with communications. Want to reach your customers via email? Focus on frequency and relevancy The percentage of people checking emails during meals with others in their household has decreased 38 percent, from 21 percent in 2020 to 13 percent in 2021. While Americans are multi-tasking when it comes to email, they are, however, prioritizing time with loved ones. Nearly a fifth of consumers check email while taking a walk and 21 percent check their email while in the bathroom. Nearly 40 percent of younger workers, including Millennials and Gen Z, check their work email while still in bed.Įven when Americans step away from their desks, they aren’t disconnecting from work. Over forty percent of US workers take their first virtual meeting while in bed or getting ready. A whopping 71 percent check messaging apps before starting work. More than half (57 percent) of consumers check their email before starting their workday. Remote work blurs the boundaries between work and personal timeĪs hybrid work becomes the norm and remote work continues for many, the boundaries between work and personal time are blurring. Interestingly, Americans spend more time checking their personal email (172 minutes) than their work email (149 minutes), a first since Adobe has surveyed consumers about their email habits. 35 percent of global consumers say they prefer email over texting, phone calls and even video calls to connect with friends and family.Īmericans are spending over five hours (321 minutes) checking email, a slight increase of 3 percent from last year’s 315 minutes and more than the global average of four and a half hours (273 minutes). Email also leads when it comes to personal interactions. Nearly 50 percent of respondents said email is the preferred method of communication with colleagues. In today’s world of video calls and text messages, email still reigns supreme when it comes to communicating with colleagues. Email habits are shifting, especially for personal communications
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